Tuesday, 21 June 2011
To me it has been the first decade where the recognition that the pace of change, complexity and scale outstrip our traditional rate of learning has been so obvious.
I was initially tempted to typify the decade with a book and to select one of my own – “The Complete Leader” – the first book on leadership with a section on mis-leadership. Mis-leadership is not about being a poor leader but instead about being a fantastic leader who leads followers and the world to misery, bankruptcy, catastrophe and poverty or worse. But instead I have opted for a film, ”Avatar”. The biggest grossing film ever. Avatar was completely congruent, using new digital 3D technology with a highly creative script which only worked as a concept if it could be represented in three dimensions – the floating islands seen from below in 3D make sense of the need to fly around on the ikran. It works because it is congruent, new world technology, a new world idea, and new world execution and so on. Imitators have applied the old world thinking and have created non-congruent efforts, just with 3D effects and then been disappointed with the results. Avatar is evocative of what the decade could have been, if the lottery had not been won by the chap next door.
The best innovation of the decade I think has been the discovery by pharmaceutical companies that it costs them nothing and at the same time helps mankind to sell crucial drugs to the poorer parts of the world at cost or below. The discovery that they to date have only made drugs for a small proportion of the world, the rich world, and their apparent determination to do something about it has to be very high on the list of the best innovations of the decade.